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International Domestic Workers Day Outreach and Visibility Campaign Toolkit

International Domestic Workers Day Outreach and Visibility Campaign Toolkit

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by IDWFED published Jun 16, 2015 12:00 AM
In honor of International Domestic Workers Day (IDWD), NDWA offers these materials on conducting effective and systematic outreach. Let’s use International Domestic Workers Day to build our movement! This year, NDWA has worked with artist Rommy Torrico to create a beautiful image lifting up domestic workers. We hope you will use this image in posters, flyers, and social media to invite domestic workers to join our movement and to raise consciousness of anyone who knows a domestic worker about the value and dignity of our work. International Domestic Workers Day provides a great opportunity to lift up the issues and voices of domestic workers - it’s inspiring for our members, it’s interesting to the media, and it’s a great moment to get out there and communicate with our communities!

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Training Material, Guides, Organizing/Educational Materials

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What is International Domestic Workers Day?

International Domestic Workers Day, June 16, celebrates the 2011 passage of the International Labor Organization Convention 189 for Decent Work for Domestic Workers. Domestic workers from around the world came together to fight to establish this international law for domestic workers. The landslide victory represented an historic step forward towards domestic work being recognized as work like any other, and establishing fundamental labor protections.

After winning C189, we domestic workers could focus our attention on building a strong, democratic and united domestic workers global organization to protect and advance domestic workers’ rights everywhere. In 2013, we formalized the International Domestic Workers Federation. It is the first, and only, global union federation led by and made up primarily of women, with 55 affiliated domestic worker organizations in 44 countries! Learn more at www.idwfed.org and https://www.facebook.com/IDWFED.

Join domestic workers around the world in celebrating and taking action this International Domestic Workers Day. Share what you do on the IDWF Facebook group and on social media using the hashtag #domesticworkersday and tag @DWDignity, @ILO, @IDWFED.

What’s in this toolkit?

In honor of International Domestic Workers Day (IDWD), NDWA offers these materials on conducting effective and systematic outreach. Let’s use International Domestic Workers Day to build our movement!

This year, NDWA has worked with artist Rommy Torrico to create a beautiful image lifting up domestic workers. We hope you will use this image in posters, flyers, and social media to invite domestic workers to join our movement and to raise consciousness of anyone who knows a domestic worker about the value and dignity of our work. International Domestic Workers Day provides a great opportunity to lift up the issues and voices of domestic workers - it’s inspiring for our members, it’s interesting to the media, and it’s a great moment to get out there and communicate with our communities!

  

What we hope we can do around International Domestic Workers Day

  1. Use fliers to reach out to domestic workers, inviting them to join our texting system and our organizations.
  2. Ask local businesses and organizations to hang our posters that lift up the contributions of domestic workers and invite workers to join us.
  3. Use this as an opportunity to build up our outreach skills and practices.
  4. Do media work to raise the visibility of International Domestic Workers Day and the importance of our sector.

In this toolkit...

Part 1: Getting started

Included in this toolkit are resources to help you make an outreach plan and train worker leaders to do outreach. Outreach is a key leadership development step for worker leaders.

In this toolkit you will find:

  • Making a plan for your outreach
  • Training your outreach team
  • Where to find workers

Part 2: Outreach to Domestic Workers

International Domestic Workers Day is an inspiring moment to get out and talk to new workers and invite them into our movement. You can create a flyer by putting the poster image on one side and your organization’s information on the other. This is a great moment to support members to get out there and bring more domestic workers into your organization!

In this toolkit you will find:

  • How to approach workers
  • Elements of an effective rap--and a sample rap for IDWD
  • Additional tips around “The ask”
  • How to handle “No”
  • Documenting contacts
  • Follow up

Part 3: Community Visibility with Domestic Worker Posters

Each poster will be customizable for your organization, including your organization’s name, contact information, and a way to sign up for text updates.  These beautiful, empowering posters can help shift the culture that devalues our work. We hope that you will mobilize your members to distribute posters in your community and go out and talk to domestic workers about your organizations.

In this toolkit you will find:

  • sample rap for talking with local businesses to put up poster
  • sample letter for local businesses for putting up posters
  • supporter sign up form

Part 4: Engaging the Media around International Domestic Workers Day

International Domestic Workers Day provides an interesting hook for the media. Use this as an opportunity to inform domestic workers about your organization and raise up the issues of domestic workers. Consider hosting a press conference, writing a letter to the editor, or getting on your local talk radio show.

In this toolkit you will find:

  • sample media release
  • Domestic worker talking points

If you have any questions, please don’t hesitate in contacting Jill, jill@domesticworkers.org.

Happy International Domestic Workers Day!

<3 the NDWA & IDWF Team

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